Wednesday, June 29, 2011

Does Employee Morale Influences Marketing Efforts?

Have you ever been told that the doing the right thing is wrong? Maybe not in so many words. How many of us have had bosses and just shook our heads when they didn’t get it? Have you ever experienced “double talk?” I’ve worked for several bosses like the one being attributed to in this blog. He not only undervalues his customers, but he undervalues his employees. This blog caught my attention. It was one small simple act of kindness for a loyal customer and the Bossman said “No,” thereby undermining an employee’s value.

I’m watching a paradigm shift in the workforce and it’s very positive. I’ve had my share of crummy bosses that abuse their employees. It’s nice to know that there are companies out there making a change for the better. I for one am excited to be re-entering the paid workforce with the goal of working for a company that appreciates and values their employees in actions as well as words.

http://www.wonderbranding.com/2011/05/are-you-choking-your-employees-from-experiencing-success/

Questions:

1. Do you think this Company, or even the Bossman, has a good marketing plan? As an employee, how would you go enlightening your boss to the errors of his way?

2. Does employee morale really make a difference in the customer’s opinion of the company? Does employee morale effect the company’s marketing efforts? What would you do if you had a boss like this? If you were the boss, what would you do to improve morale among the employees?

3. Would other customers care if this company gifted the family a certificate to dinner out for one night? Should the company boast its ability to make such gifts, or should it give such gifts modestly? Why?

4. If you were the person working for this company and came up with the idea, would you try to get fellow employees to make a donation to a gift card for this family after being denied by Bossman?

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