Wednesday, June 29, 2011

Outrage Over Diet Pepsi 'Skinny Can'

http://www.youtube.com/watch?v=Qk5Ik3OfhZs

I thought this video was very interesting. There is controversy over whether Fashion week was portraying to woman that to be beautiful and confident you need to be skinny. But it was also argued that this can is the same size and shape of the familiar Red Bull can and there should exist no such controversy.

What is your opinion on this "skinny can" that was introduced to celebrate fashion week?

Do you think by making the size of the can taller and skinnier portrays the ideal size of fashion models being tall and skinny?

How else do you think they could have celebrated fashion week through the use of Pepsi's brand name that would have eliminated the controversy of idealizing a woman's shape and size?

1 comment:

  1. I think the skinny can looks more sleek. I don't find it offensive really. I think it is more stylish in a manufacturing way.
    I don't think it portrays models at all. I mean obviously Diet Pepsi meant it to portray models. But if I were to see it on the self I'd just think it looked cool.
    I think they could have put designer labels as the art on the can. That would not offend women and would also recognize fashion week even promote fashion in a way.

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