Blogging is officially over!
Thanks for a great class! Get some rest before the semester begins again.
I'm on my way to the beach tomorrow for one week. I'll have your grades done no later than noon on Tuesday.
See you soon,
Dr. Mishra
Friday, July 29, 2011
Thursday, July 28, 2011
So Ridiculous..
I've always loved this commercial. It makes me laugh and I think it makes a really good point at the same time. I never noticed how ridiculous other tampons commercials were before I saw this. Personally I don't feel like doing any of those things when its my time..
http://www.youtube.com/watch?v=FRf35wCmzWw
What do you think about Kotex's straightforward approach vs. other brand's commercials?
Does this make you want to try Kotex brand?
Why do you think other brands feature the things named in the video in their ads?
http://www.youtube.com/watch?v=FRf35wCmzWw
What do you think about Kotex's straightforward approach vs. other brand's commercials?
Does this make you want to try Kotex brand?
Why do you think other brands feature the things named in the video in their ads?
Girl Scouts (Chelsea, Maggy, Jane)
Girls Scouts is an organization dedicated solely to the female youth found worldwide. Girl Scouts has global membership with coverage in approximately 140 countries. Girls Scouts aims to teach young girls necessary life values such as honesty, courage, compassion, and confidence through fun activities such as camping, earning badges, selling Girl Scout cookies, and even learning first aid.
After evaluating Girl Scouts’ internal strengths and weaknesses and external opportunities and threats was used for this analysis we found that Girl Scouts has room to grow in terms of creating a more cohesive organization overall and by developing their website to be a more useful recruitment opportunity. Girl Scouts also needs continue their global efforts by expansion into third world developing countries. In addition, Girl Scouts needs to amp efforts for recruitment and volunteers in order to maintain their success. While Girl Scouts is doing well, they also need to address the development of similar organizations such as Camp Fire USA, American Heritage Girls and upcoming school organizations.
Blogging - the New Advertising Opportunity?
While working on work for another class I am taking this summer I happened to come across this article and through it was interesting and was perfect for this course.
Before reading the article below what is your unbiased opinion on blogging as an advertising opportunity?
http://www.tradedoubler.com/uk-en/articles/blogging.html
"The lack of control introduces a new element of risk which is not present in print or television advertising. The Internet leaves people free to comment on whatever they wish which can put the advertiser at the mercy of the consumer in some instances. What, then, is the best way to minimise this risk whilst reaching a targeted, engaged audience?"
How would you answer the question above in bold taken from the article? Do you believe the risk could be completely eliminated?
Do you believe blogging will become a huge marketing strategy in a couple of years?
Before reading the article below what is your unbiased opinion on blogging as an advertising opportunity?
http://www.tradedoubler.com/uk-en/articles/blogging.html
"The lack of control introduces a new element of risk which is not present in print or television advertising. The Internet leaves people free to comment on whatever they wish which can put the advertiser at the mercy of the consumer in some instances. What, then, is the best way to minimise this risk whilst reaching a targeted, engaged audience?"
How would you answer the question above in bold taken from the article? Do you believe the risk could be completely eliminated?
Do you believe blogging will become a huge marketing strategy in a couple of years?
Grant Thornton
http://www.grantthornton.com/portal/site/gtcom/menuitem.550794734a67d883a5f2ba40633841ca/?vgnextoid=2bb450a2c421c210VgnVCM1000003a8314acRCRD&vgnextchannel=ff8f2cfeadc16210VgnVCM1000003a8314acRCRD
The people in the independent firms of Grant Thornton International Ltd provide personalized attention and the highest quality service to public and private clients in more than 100 countries. Grant Thornton LLP is the U.S. member firm of Grant Thornton International Ltd, one of the six global audit, tax and advisory organizations. Grant Thornton International Ltd and its member firms are not a worldwide partnership, as each member firm is a separate and distinct legal entity.
"Grant Thornton LLP wants to remind America that it’s the perfect time to consider some holiday season tax planning strategies as 2010 winds down."
“People need to be paying special attention to their year-end tax planning in 2010,” said Justin Ransome, a partner in Grant Thornton’s Washington National Tax Office. “Dramatic changes in the tax code are scheduled to take effect on New Year’s Day, so you can’t wait until April 15 to act.”
Grant Thornton is reaching out to consumers to help them deal with the overwhelming tax changes that took place in 2010. They are acknowledging the fact that you can not longer wait until April 15th to "remember" that you still only have a day to file your tax return. Grant Thornton 10 last-minute tax planning tips.
How is this a marketing strategy for Grant Thornton?
By offering free public advice do you think it persuades more people to consult Grant Thornton for further tax advice?
The following is located at the end of the article:
“Keep in mind that these tax tips are general tax advice and may not be applicable to your particular circumstances,” concluded Ransome. “Make sure that you consult with your personal tax adviser before implementing any changes or additions to your tax planning strategy.”
I thought this was a smart marketing move in my opinion because they are offering free public advice but then towards the end of the article remind readers that these circumstances might not be applicable to them depending on their particular circumstances. This to me allows people to question what is correct and incorrect and makes them wonder if they are doing everything right. Which could lead to them contacting Grant Thornton and becoming a new client.
Do you think this was a marketing strategy used by Grant Thornton?
The people in the independent firms of Grant Thornton International Ltd provide personalized attention and the highest quality service to public and private clients in more than 100 countries. Grant Thornton LLP is the U.S. member firm of Grant Thornton International Ltd, one of the six global audit, tax and advisory organizations. Grant Thornton International Ltd and its member firms are not a worldwide partnership, as each member firm is a separate and distinct legal entity.
"Grant Thornton LLP wants to remind America that it’s the perfect time to consider some holiday season tax planning strategies as 2010 winds down."
“People need to be paying special attention to their year-end tax planning in 2010,” said Justin Ransome, a partner in Grant Thornton’s Washington National Tax Office. “Dramatic changes in the tax code are scheduled to take effect on New Year’s Day, so you can’t wait until April 15 to act.”
Grant Thornton is reaching out to consumers to help them deal with the overwhelming tax changes that took place in 2010. They are acknowledging the fact that you can not longer wait until April 15th to "remember" that you still only have a day to file your tax return. Grant Thornton 10 last-minute tax planning tips.
How is this a marketing strategy for Grant Thornton?
By offering free public advice do you think it persuades more people to consult Grant Thornton for further tax advice?
The following is located at the end of the article:
“Keep in mind that these tax tips are general tax advice and may not be applicable to your particular circumstances,” concluded Ransome. “Make sure that you consult with your personal tax adviser before implementing any changes or additions to your tax planning strategy.”
I thought this was a smart marketing move in my opinion because they are offering free public advice but then towards the end of the article remind readers that these circumstances might not be applicable to them depending on their particular circumstances. This to me allows people to question what is correct and incorrect and makes them wonder if they are doing everything right. Which could lead to them contacting Grant Thornton and becoming a new client.
Do you think this was a marketing strategy used by Grant Thornton?
5 Ways Salespeople Can Use Social Media
I found a blog about five ways salespeople can use social media to grow leads. I picked this article because Lee Odden talks about social media and how to use it to the companies advantage. Do you agree with his 5 ways to use social media? Do you think it is or could be affective?
Here is the link: http://www.toprankblog.com/2011/07/salespeople-social-media-leads/
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