Monday, July 11, 2011

Orbits

Here is one of Orbits commercials. I chose this commercial because I think that Orbit is taking a different approach on marketing chewing gum and it is a little funny. I also think that they do a good job on identifying their target market. The link is http://youtu.be/Has8vDacmo8

With this commercial does Orbit stand out from other competitors? Do you like or dislike this commercial? Could Orbit do anything different that might make them stand out more?

6 comments:

  1. With this commercial does Orbit stand out from other competitors? Do you like or dislike this commercial? Could Orbit do anything different that might make them stand out more?

    I love the orbits commercials because they truly do stand out from their competitors. Who can forget them. These commercials push the concept of chewing orbits gum will give the consumer a good clean feeling for any "dirty mouth."
    In my opinion the current commercials that orbit runs are very effective and consumers are able to remember the brand. In my opinion their current ads are working for them and they should not have to change.

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  2. I love the orbit commercials! I think they are funny and effective at getting peoples attention. Orbits pushes the envelope and just when you think it might be too much they pull it back.
    In the commerical they showed that they are relevant to many different types of people and age groups.
    in terms of them doing anything different to make them stand out, I would say no. They already stand out and to be honest I can't recall another resent gum brand commercial.

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  3. I think the Orbit commercials stand out from all the other gum commercials because they approach their audience with humor. Their creativity with their commercials are always appealing to me and if I were to buy gum I would probably buy Orbit only because I remember their commercials more than any other gum commercial.

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  4. I think the Orbits commercials are funny! They way they cover up the people saying bad words and relates it to the gum is a clever idea. They definitely stand out from other gum commercials. These are happy, bright commercials whereas five gum commercials are dark and confusing. I don't believe they have to do anything different to their commercials.

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  5. I love Orbits commercials! Its a tie between Orbit and E-Trade for my top 2 favorite commercials. Their commercials are unforgettable, because they feature the slogan "Got a dirty mouth....Clean it up with Orbit". I've found that the commercials I pay attention to the most are humorous, and a lot of times i'm tempted to share with my friends!

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  6. I love this commercial! It stands out from all the others, not just gum. I love the humor that showcases foul language doesn't have to be everywhere. We don't have to have a foul mouth to express our emotions.

    Trident may be promoted by 9 out of 10 dentists, but I believe Orbits would be promoted by 9 out of 10 mothers.

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