Casey Collins, Bianca Malloy, and Christina Klimvakis did their market plan on Cause for Paws. Cause for Paws is a non-profit company with three locations within the Raleigh area. They accept new or gently used items that they sell in their store. Their mission is to raise money to contribute to the welfare of animals. CFP’s currently relies heavily on WAM advertising because they do not have a budget for any forms of paid advertising. Because of this our group suggested that the company utilize free forms of marketing and advertising that include various e-marketing tools. Through careful analysis our team discovered that CFP needs to increase their online presence through social networking portals and minor improvements to their website. By doing so the company can begin to broaden their consumer base through the web and provide brand information and products.
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