Grant Thornton

http://www.grantthornton.com/portal/site/gtcom/menuitem.550794734a67d883a5f2ba40633841ca/?vgnextoid=2bb450a2c421c210VgnVCM1000003a8314acRCRD&vgnextchannel=ff8f2cfeadc16210VgnVCM1000003a8314acRCRD

The people in the independent firms of Grant Thornton International Ltd provide personalized attention and the highest quality service to public and private clients in more than 100 countries. Grant Thornton LLP is the U.S. member firm of Grant Thornton International Ltd, one of the six global audit, tax and advisory organizations. Grant Thornton International Ltd and its member firms are not a worldwide partnership, as each member firm is a separate and distinct legal entity.


"Grant Thornton LLP wants to remind America that it’s the perfect time to consider some holiday season tax planning strategies as 2010 winds down."

“People need to be paying special attention to their year-end tax planning in 2010,” said Justin Ransome, a partner in Grant Thornton’s Washington National Tax Office. “Dramatic changes in the tax code are scheduled to take effect on New Year’s Day, so you can’t wait until April 15 to act.”

Grant Thornton is reaching out to consumers to help them deal with the overwhelming tax changes that took place in 2010. They are acknowledging the fact that you can not longer wait until April 15th to "remember" that you still only have a day to file your tax return. Grant Thornton 10 last-minute tax planning tips.

How is this a marketing strategy for Grant Thornton?

By offering free public advice do you think it persuades more people to consult Grant Thornton for further tax advice?

The following is located at the end of the article:

“Keep in mind that these tax tips are general tax advice and may not be applicable to your particular circumstances,” concluded Ransome. “Make sure that you consult with your personal tax adviser before implementing any changes or additions to your tax planning strategy.”

I thought this was a smart marketing move in my opinion because they are offering free public advice but then towards the end of the article remind readers that these circumstances might not be applicable to them depending on their particular circumstances. This to me allows people to question what is correct and incorrect and makes them wonder if they are doing everything right. Which could lead to them contacting Grant Thornton and becoming a new client.

Do you think this was a marketing strategy used by Grant Thornton?