Geodemographic segmentation allows marketers to segment customers based on where they live and how they live.
Prizm is a great tool for analyzing neighborhoods to see if your customers live in a particular zip code.
Click on Prizm above and put in your zip code.
*What did you find?
*Who lives in your zip code?
*Did you find what you expected to find?
*What products would sell best in your zip code?
1. I found that my zip code is:
ReplyDelete09 Big Fish, Small Pond
11 God's Country
23 Greenbelt Sports
32 New Homesteaders
28 Traditional Times
2. I found that my zip code is mostly New Homesteaders (parents ages 25-44 with young kids) and Traditional Times (empty nesters in the 55+ age group.
3. I think this accurately portrays the area I live in, my neighborhood especially. I live in an area that has many families either with young kids or kids in college which pretty much fits the descriptions of New Homesteaders and Traditional Times.
4. Products that would sell well in my zip code would be: gaming systems (PlayStation, Wii, etc...), toys, "green" SUV's, mini vans, & sedans, campers/RV's, magazines for women (Southern Living, Better Homes & Gardens, etc...), gardening equipment, patio furniture
I found that my zip code is:
ReplyDelete33 Big Sky Families
45 Blue Highways
23 Greenspot Sports
37 Mayberry-ville
28 Traditional Times
My zip code is mostly composed of Blue Highways and Mayberry-ville. Blue Highways are mostly lower-middle class families without children who enjoy country music and spend their time crafting, fishing or hunting. Mayberry-ville mostly describes the same people except in upper-middle class.
This is exactly what I expected to find. Pittsboro is a very small, homey town composed to middle class individuals who can generally be described as rednecks. I would say these descriptions are extremely accurate, which is surprising to me.
I would say that outdoor products would probably sell the best in our areas. Examples would include hunting materials, boats, guns, crafts, and basically anything sold at the nearest Walmart (which is about 30 mins away too).
My zip code is:
ReplyDelete20 Fast-Track Families
44 New Beginnings
32 New Homesteaders
52 Suburban Pioneers
30 Suburban Sprawl
The majority of people that live in my zip code are Suburban Pioneers. The website describes these people as "one of the nation's eclectic lifestyles, a mix of singles, recent divorcees, and single parents who have moved into older, inner-ring suburbs. They live in aging homes and garden-style apartment buildings, where the jobs are scarce and the money is tight. But what unites these residents--a diverse mix of whites, Asians, Hispanics, and African-Americans--is a working-class sensibility and an appreciation for their off-the-beaten-track neighborhoods."
This represents my neighborhood and zip fairly well. I live right outside of downtown, off Wilmington st, and the majority of the houses are 60+ years old. Also there is a very diverse population in my area and not one ethnic group is the majority.
Items that would sell well here would be products geared toward children such as video games, bikes, and toys for young children. Also products that would be used for home improvements since the houses here are getting older. Lastly, any products that allow people to entertain outdoors would sell great in this area.
My area includes:
ReplyDelete12 Brite Lites, Li'l City
27 Middleburg Managers
53 Mobility Blues
10 Second City Elite
24 Up-and-Comers
A very interesting mix of young professionals, mostly without children, who have high ambition, middle class families, wealthy boomers, amongst a majority of working class singles.
I am actually not surprised by this. I live close to Cameron Village where there is a majority of housing types- large, new McMansions, older upgraded homes, older homes in need of repair, and many duplexes (a lot of them rentals to students attending State, I believe).
With such a large variety of people, there are probably many products that would sell well here. For the young and older professionals, products such as high end clothing stores and big screen televisions would sell well. The up-and-comers, who enjoy sports, would probably lean towards athletic equipment (espeically bikes) and computers. But, the working and middle class families and singles may be looking for house repair products or enjoy their local YMCA.
12 Brite Lites, Li'l City
ReplyDelete08 Executive Suites
44 New Beginnings
24 Up-and-Comers
22 Young Influentials
This seems right on the money to me. I live off of Edwards Mill near Crabtree, which is mostly new apartment complexes. My complex is nothing but young professionals--all either recent graduates or grad students-- or middle aged adults that aren't married but live together. I rarely ever see children. They all drive extremely nice cars and on the weekend all they really do is workout and go to the pool. It's very rare that I ever see kids in the area.
35 Boomtown Singles
ReplyDelete12 Brite Lites, Li’l City
27 Middleburg Managers
10 Second City Elite
22 Young Influentials
Suburban, Midscale, Low income producing assets, under 55, households without children, renters, white collar mix, college grads, white black asian Hispanic
Upscale Elite, 45-64 without kids
I live in "the original" North Raleigh, more to the point North Ridge. We live on the "other side of the tracks" or as the people in my neighborhood like to joke, "the other side of Litchford."
There is a wide range, but most notable was the "no kids" theme, which is so not where I live. I picked my neighborhood because it had kids and a school on a traditional calendar.
Yes, there is a wide variety of social scales in my zip code from the working-class poor to the ultra-elite. And I'm pretty certain the zip code I live in has a high concentration of illegal immigrants. But we try very hard not to advertise that since the ultra-elite live in my zip code as well. The demographics are changing with North Raleigh moving into and taking over Wake Forest.
1)I found that my zipcode was:
ReplyDelete08 Executive Suites
44 New Beginnings
30 Suburban Sprawl
48 Young and Rustic
22 Young Influential
2) Families with young children, retired adults, and middle age people without kids
3) I am not surprised with the results. I live in a suburbia neighborhood called Hope Valley Farms in Durham. My neighbors are older retired people with adult children, a young family with kids in Elementary school and Middle school, and two college boys who party.
4)Products that would sell in my region would be toys, video games, TVs, mini vans, sports accessories, etc.
12 Brite Lites, Li'l City
ReplyDelete08 Executive Suites
44 New Beginnings
24 Up-and-Comers
22 Young Influentials
I found that my neighborhood consists of alot of young and middle aged business professionals whom are either single or a couple, without kids. The leisure activities within this area consist of exercising, eating out, hanging out at bars,lounges, and night clubs. In which I did not find suprising because the area consists of an abundance of restaurants,shopping centers, bars, hotels, apartment communities, condos, and subdivisions. Because of this many businesses that would profit within this area include bars, lounges, restaurants, varying clothing retailers, and electronics stores.
20 Fast-Track Families
ReplyDelete23 Greenbelt Sports
50 Kid Country, USA
44 New Beginnings
32 New Homesteaders
Fast-Track Families: I have definitely seen some wealthy people who live in Garner and they typically drive SUV's which PRIZM indicated.
Greenbelt Sports: There are lots of parks in Garner, so this one doesn't surprise me. I see boats, and RV's in peoples driveway throughout Garner. There is also a Dick's sporting goods store in the White Oak Shopping center.
Kids Country USA: There are 8 elementary schools, 2 middle schools and 1 high school in Garner. This result from PRIZM did not surprise me at all. Five of the elementary schools are within 5 miles from our house. I definitely see school supplies and children's clothes selling well in Garner.
New Beginnings: In my neighborhood particularly, I do not see this. I live in a neighborhood with mainly older people (retired and have grandkids) and a few younger families.
New Homesteaders: I notice a lot of people with children at the park when I take my son. There is also a Best Buy at the White Oak Shopping center, which PRIZM says these people frequent. I found that interesting.
05 Country Squires
ReplyDelete11 Gods Country
23 Greenbelt Sports
32 New Homesteaders
48 Young and Rustic
This was not surprising at all. My zip code covers an area that includes a lot of seminary families because of Southeastern Baptist Seminary located in the heart of Wake Forest. These are young couples who are starting families. Also, the segments included people who enjoy boating/camping which is not a surprise because Falls Lake is in the area and is surrounded by camp grounds. Finally, there are two major neighborhoods that include wealthy families who include the soccer moms and the SUV's. The husbands are the bread winner, while the wife is a stay-at-home mom.
Products include:
Boats
Campers
Sporting goods (golf clubs)
Baby/kid toys, play sets
Minivan, SUV
*What products would sell best in your zip code?
63 Family Thrifts
ReplyDelete62 Hometown Retired
53 Mobility Blues
60 Park Bench Seniors
41 Sunset City Blues
This breakdown of my zip code somewhat surprised me. I do know Salisbury is ethically diverse, but I did not know the number would be that high. The second group with the hometown retired, I had a feeling this is more like Salisbury because there are not many young couples found in this town. We have a section in Salisbury that is called Historical Salisbury, and this is where many of the houses are very old, as well as my neighborhood. The last thing that I found interesting and did not know was true was that in most of the groups the people are found to have only graduated high school. I feel like most of all the adults that I know went to college. However, back in earlier times it was not such a demand for one to go to college and because Salisbury is made up of and older generation, it does make sense.
35 Boomtown Singles
ReplyDelete47 City Startups
53 Mobility Blues
24 Up-and-Comers
22 Young Influentials
Mine did not really suprise me at all. This part of the Raleigh/Cary area has a lot of colleges, and as some of you may call Cary the "Central Area for Relocating Yankees," there are a lot of people from the northern US who have moved here. I think that started to make this area very diverse compared to other zip codes... I think that the colleges play a very large role as well. There are a lot of young, single people who are always on the move; yet it is just the beginning of their life to come. There are alot of social areas like clubs, bars, restaurants, and entertainment/sport centers.