Article: http://www.nytimes.com/2011/07/11/business/media/campaign-says-got-pms-get-milk.html?scp=1&sq=got%20pms&st=cse
I found this article and campaign very interesting. I was shocked that the California Milk Processors Board would do an ad campaign about PMS, since for years it has been a hush hush subject for marketers.
The campaign is geared towards men, not women, to show them how they can overcome the symptoms of PMS they experience with their wives or girlfriends. They are using humorous billboards, online ads, posters, online commercials and social media sites to talk about the benefits milk can have on PMS symptoms.
Their website, everythingidoidwrong.org , has special features which includes color coded global PMS levels, emergency milk locator, and a chart to determine whose fault it is, among many other things.
1) What do you think of the California Milk Processor Board's "Got Milk?" campaign?
2) Do you find these advertisements offensive?
3) Do you think this ad campaign will help open the doors for discussion on PMS symptoms?
4) Do you think California Milk Processors Board is going about this campaign in the right way?
1. I don't really think the campaign is that great because it is really only targeting the male target market. I don't think women are going to be happy about men thinking milk is the answer to solving pms symptoms, maybe it helps reduce it but men still don't know the pain woman go through during that time of the month. A lot of men may think oh they can drink milk and not be moody and when women are continuing their moodiness they may argue and it could cause all kinds of conflicts.
ReplyDelete2. I'm not offended but I don't think the campaign is great. It makes it seem like all symptoms just go away when women drink milk and that is just not the case. It just furthers the lack of male understanding regarding what women have to go through during that time of the month.
3. I don't think this will open the door for PMS discussions especially with men because they don't want to hear about it. They either get queasy at the thought of having that discussion or they think women are wimps and can't take a little pain (little do they know how painful it sometimes is).
4. I don't think they are just because typically women buy milk in the household since woman are primarily the household grocery shoppers and if they see these ads they may try and avoid buying milk from California milk companies (which is what the California Milk Processors Board promotes). They may instead look for local milk suppliers who don't have ads that in a way almost make fun of women on pms.
1) I think its a great idea! Nobody else in the market has ever done an advertisement talking about PMS before, why not be the first? Everything that pushes boundaries is controversial, but once people get past that initial shock of, "OMG, I can't believe they're talking about PMS," they'll settle down and other companies will start using something similar.
ReplyDelete2) I don't find them offensive at all. I feel like a lot of people are too uptight about things. It's an ad, get over it, and enjoy the humor in it.
3) I don't know that it will exactly open doors for discussion about PMS, but I do think it will make it more common in the advertising industry. Let's be real, how many guys actually want to sit down and have a discussion about things, much less about PMS symptoms?
So initially, I disliked the poster. I found it very offensive. Men suffer from their own PMS too, you know. I went to the web site, everythingidoiswrong.org and I was put off even more.
ReplyDeleteBut. I like the man holding the class of milk. It reminded me of the statue by Lee Lawrie in front of Rockefeller Center in NYC, of the Ancient Greek titan Atlas holding up the heavens. The glass of milk had a banner across it that said, "Milk can help reduce the symptoms of PMS." That got me interested.
If the target audience is women, shouldn't it be a woman holding the glass? (since we all know women make the world-go-round)
Not every woman would drink milk even if she knew it would reduce the symptoms of PMS, but the campaign might get more women seeking milk instead of Pamprin. Everything else was a turn off.
I think the intention was good (maybe), but the execution was stupid. It seems like a put down to American Women and makes men look stupid.
I'd like to know what they are doing to target the male population to drink milk. My question about the ads is: Does milk help reduce the symptoms of how men feel about PMS?
I don't think this campaign will be very effective for women. The campaign is clearly based on marketing to males and it is making a mockery of women. I can tell that whoever came up with the idea HAD to have been a man because he doesn't really know what he's talking about as far as saying that milk will help with PMS. I do understand the ad is supposed to be fun and humorous but I just don't think women will go for it. The men may think it is funny, but if a man goes home to his wife and brings her milk, something tells me she won't be too happy...
ReplyDelete1) I do not really like this campaign. I find it more humorous for guys than it would be for women.
ReplyDelete2). I don't necessarily find it offensive to me because I don't get offended easily, but I do see how many women could be offended by this whole campaign. I thought the website was probably the most offensive of everything.
3). This will help open the doors to PMS symptoms discussion because I think a lot of people are going to want to prove this campaign wrong.
4). I don't think this campaign is necessary, nor are California Milk Processor board going about this the right way.
Personally I am not a big fan of this campaign. I do not think it is true that milk helps PMS symptoms; in fact I would think it is the opposite. PMSing and being all bloated does not make me feel like I want to drink something heavy like milk.
ReplyDeleteI don’t think it is necessarily offensive, but I do think other women would not like it or may be offended by it. What really bothers me is on the bottom where it says Everything I Do Is Wrong .org. It’s pretty much promoting for men to screw up to annoy their wife or girlfriend, because “it doesn’t matter.”
I think it will open up doors because women are going to have to prove that it really doesn't work and that giving a woman milk is not going to fix everything.
I don't think this campaign is going about the right way. I agree with Karen, if they are promotnig this product to help women, then why isn't a women the one holding the milk.