While working on work for another class I am taking this summer I happened to come across this article and through it was interesting and was perfect for this course.
Before reading the article below what is your unbiased opinion on blogging as an advertising opportunity?
http://www.tradedoubler.com/uk-en/articles/blogging.html
"The lack of control introduces a new element of risk which is not present in print or television advertising. The Internet leaves people free to comment on whatever they wish which can put the advertiser at the mercy of the consumer in some instances. What, then, is the best way to minimise this risk whilst reaching a targeted, engaged audience?"
How would you answer the question above in bold taken from the article? Do you believe the risk could be completely eliminated?
Do you believe blogging will become a huge marketing strategy in a couple of years?
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