As a college student living on a not so luxurious college budget I always try not to waste things, but no matter how hard you squeeze it's impossible to get every last drop from a toothpaste tube. Not only does the current packaging of toothpaste waste the actual toothpaste, but the packaging itself is also wasteful. Below is an article about a new concept for the packaging of toothpaste. The concept's goal is to allow the consumer to squeeze out every drop of toothpaste, while also eliminating excess packaging. To me the concept seems like a more economic as well as a more "green" approach for packaging.
http://www.fastcodesign.com/1664528/simple-genius-a-toothpaste-tube-that-squeezes-out-every-last-drop
What do you think about the design? Would you change anything?
If you were CEO of Crest, Colgate, etc would you adopt this concept? Why/why not.
As a consumer would you purchase toothpaste if it was packaged like this? (I remember people saying they wouldn't purchase cereal if it were not in a box. Does the same apply here?)
What a fabulous idea! Now if they could just take it to shampoo, conditioner, facial cleansers, make up, etc.
ReplyDeleteI don't know that I would buy toothpaste dispersed from a box. Maybe. I have used Mentadent in the past, so I guess I'm open to trying new packaging. I probably would purchase it if my favorite toothpaste switched packaging. I don't know if I'd like, but I'd try it. I wouldn't buy it if it were a toothpaste I've never used before.
If I were CEO of Crest, Colgate, etc, I would at least do a test market. It's something new. It's green. There may be an opening in the market for something like this. But the real CEOs at Crest, Colgate, etc. are saying "if it ain't broke, don't fix it." We may have to wait for a new generation to climb up the ladder.
I think it is a very interesting idea. I can't say that I would buy toothpaste in a box though. It is just a little bit odd. I feel like the zip lock style opening could gunk up really easy. I also wonder if during shipping they will get smashed and toothpaste will squirt out. I think maybe the CEO should do a test market. I do not think it will be a hit though.
ReplyDeletei really really <3 this ideal~ i love the actually Utilitarian look of the design and it's uber chic~ i don't think i would change a thing! the less labels the more eco-friendly it is... although i don't know if they legally have to label certain warnings and ingredients on toothpaste.
ReplyDeleteuh, yes i would totally adopt this packaging especially organic, cruelty-free brands like toms of Maine, trader joes, and kiss my face. its cost effective and great for the environment! ;)
hands down yea! my only concern is... well i guess milk cartons are also produced in the same material so i guess it won't be an issue with shipping, transfering, and all of that stuff that you have to do in order to get a product in stores~
great article allison!!!!
lovas...
anna*
What do you think about the design? Would you change anything?
ReplyDeleteI love this concept! It truly eerks my nerves when I expect toothpaste to last so much longer than it actually does and as Karen said, the same with other health/beauty products. In today's modern world a new design is a good design. If I was to change anything it would be the labeling as this current logo and color combo doesn't do much for the eye.
If you were CEO of Crest, Colgate, etc would you adopt this concept? Why/why not.
Due to some people are very particular about what brand of toothpaste they use popular toothpaste brands should hop on this wagon. I believe that an upgrade in style, enhancement in green production, and reduced shipping costs should be an idea that stands out.
As a consumer would you purchase toothpaste if it was packaged like this? (I remember people saying they wouldn't purchase cereal if it were not in a box. Does the same apply here?)
I would definitely purchase this toothpaste as the box is so wasteful. I believe that saving any amount of materials is beneficial to the consumer and producer. The cool design would actually make me pick this over any other toothpaste due to the way I could leave it on my bathroom sink without it looking messy.
I think it is a great idea. I hate throwing a container of toothpaste and wasting 5-7 brushes I could use it for. The only thing I would question is how would them make sure it is completely sealed and can stay closed during distribution.
ReplyDeleteIf I was a CEO I would definitely test this product and see if consumers were willing to buy it. What would worry me as a CEO that consumers would be worried about sanitation from the tube not being in a sealed box. However, the fact that it could decrease shipping and product costs it is big plus.
Yes, I would purchase it. It would be much more convenient for me, especially for traveling. I could just buy it and throw it in my bathroom utilities bag and not have to worry about going out to my car and figuring out what I would do with the trash (box).
I love the concept! I would buy it and I think more people would buy it too because it is recyclable but the consumer get everything they pay for. I would not change anything about the design. If I was a CEO of Crest or Colgate I would adopt it because it saves money on delivering the item which means then I could lower my price a little bit below the competitor’s price and then more people would buy my product.
ReplyDelete