Magnolia Transport Marketing Plan

I did my marketing plan on a new business owned by a family friend called Magnolia Transport. Magnolia Transport is a privately owned and operated transport company located in Durham, North Carolina. Magnolia Transport transports deceased persons to funeral homes. Business began July 19, 2011. Magnolia Transport is owned by Durham native, Kathryn LaBarre. The slogan for Magnolia Transport is: “Caring for you and your loved ones.”

Since Magnolia Transport is a completely new business my friend Kathryn needed some marketing ideas and help. She had already come up with making notepads with the company logo and contact info on them to pass out to her potential clients (funeral homes) along with her business card. Since the business only targets funeral homes there is not a need to market to the general public. I suggested that Magnolia Transport should develop a chart to monitor the progress of the business. This way they will have an organized system of keeping track of how many calls per client they have received. This will be helpful to see where they are getting the most calls from and can determine which clients to spend some more time trying to convince they should try Magnolia’s services. This could be doing something as simple as stopping back in with a basket of muffins for the staff and some more business cards and notepads. Magnolia should also continue talking with clients that use them often which could also be dropping by with some kind of treat for the staff. As the company grows they can expand the promotional products into pens, magnets and other office supplies that would be convenient for a client to get their number in a hurry. Also at the holiday season or around New Years, Magnolia should send a card to their clients thanking them for their business and saying they hope to continue working with them into the New Year. Little things like this will make the client feel appreciated and will make them want to give Magnolia more business.