Harbor Inc. is a small private non-profit agency located in Johnston County, North Carolina. They are the only non-profit agency in that county for victims of domestic violence, sexual assault, and women in the process of abandoning their abusive situation. Not only does Harbor Inc. offer their services to women and children, but they also extend their services to an average of four men per month. They provide victims with safe and compassionate advocacy services. Harbor Inc. is partially funded through various grants and agencies, but donations and community support are their main source of income.
An evaluation of the non-profit’s strengths, weaknesses and opportunities were the basis for this marketing plan. The plan focuses on expanding their current marketing strategies in a way that will advertise to both those in need of their services, as well as new potential donors to the organization. The plan also suggests new ideas that are feasible within their budget.
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