We didn't have time for me to show you this commercial last night, but I wanted to show you an example of what I meant for this portion of the blog. Find a commercial or video you think is excellent and share it with the class.
This commercial for the Sienna minivan is much longer than the 30 second commercials we normally see on TV, but I think it holds people's attention the entire time.
1) Who is the target market for this commercial?
2) Is this effective in getting that target market to consider buying a minivan?
3) Is there anything they should have done differently with this commercial?
sooo i love this video, i've actually since it before and its hilarious!!!
ReplyDelete1)i think that the target market is people who may have kids but still want to be hip. And for people who are scared to get a mini van because they think mini vans are uncool.
2)i think that for me, it does make the mini van seem pretty cool, but its hard for me to figure out if this will make families go out and buy a mini van,let alone a toyota sienna mini van.
3) for me this video totally works, the black and white feel gives it an edge(that lots of hip hop vids have), the music is awesome, and the actually characters are believable. it all works, so i wouldn't change anything. i think this video is a great example of using youtube for marketing. When this video first came out, it was one of those 'promoted' videos that was on the youtube main page so it was easily accessible. i mean just read the comments =)
lovas,
anna*
1. I think that the target market is young parents in the 30-40 year old range.
ReplyDelete2. This ad was very funny. I looked at some of the other ads Toyota posted using the same characters and they are funny as well. This is a great campaign that Toyota has developed and I do think that young parents who watch them will be more inclined to buy a mini van because the ads make them look cool. However, I think it really targets moms more than dads. In the past mini vans have always been associated with the soccer mom type but these make it look like the stylish mom can drive the minivan without looking lame. They don't make it very appealing to men just because the man in the ad was kind of the type of dad who wants to be cool and tries too hard to achieve that status. If they had used a more athletic guy it might be more appealing to men but I don't think a lot of men will want a car that associates them with the guy in the ad.
3. I think what they could have done better was what I mentioned above with trying to attract males to drive the van. How they have it now is really targeted at moms and I think dads will think the ad is funny but I do not think they will want to be like the guy in the ad.
This video had me laughing sooo hard! I think the target market for this ad is geared toward parents in their late 20's and 30's.
ReplyDeleteMany people do not want to drive a minivan because they believe that it makes them look older and they feel like they lose their personalty. This commerical did a great job at make the minivan look much cooler than previously thought.
The only thing I would have done differently with this commercial is add more information about the car itself in the ad.
I love this video!!!
ReplyDelete1) The target market for this commercial is for parents who have young kids, but they do not want to drive a mini van. It reassures the parents that mini vans are cool!
2) I think it is very effective at getting this target market to get a mini van and not feel bad about it.
3) There is not much that needs to be changed in this ad, but usually when I see a car ad it has a lot of information(sometimes too much) but some more information would be good. Overall after seeing this ad, I might want a Sienna! :)
1. The target audience is young parents, between 20s and 30s.
ReplyDelete2. I don't think the advertisement would be effective in selling the minivan. Many women I have known have unwillingly accepted the minivan as part of their lives as a parent. This advertisement exemplifies this reasoning. Nothing in the advertisement showed me the asset of owning a minivan. It showcased the fact that owning a minivan is just another part of being a parent to young children that you must accept.
3. When I had a minivan, I called it "The Old Fogie Mobile." It was not what I wanted at all. My husband at the time felt it would be the best vehicle for our family, yet he was not willing to give up his sports car for it. We all know it is the woman who has to drive the minivan. (When I left the husband, I sold the minivan and got an SUV.)
Since it's usually the man who wants the vehicle, advertise it to him, show him what he can do with a minivan: haul products from Home Improvement Store (Lowes or HomeDepot); Carry skis inside car; Hitch a trailer and haul mulch. Men are the purchasers of minivans, advertise the car toward them. My brother has one and loves it, he carries all his boat gear in the van and still has room for friends; his wife uses the van as her office!
I also know older people who love having the minivan, as it offers comfort that cannot be found in any other vehicle: it's easier to get in and out of, it's roominess; it's flexibility.
1. I think the target market is younger parents (20's to 30's).
ReplyDelete2. The video definitely makes owning a minivan appear much cooler to the consumer. I found myself forgetting the "old soccer mom" stereotype that is associated with minivans and instead saw a very smooth stylish vehicle.
3. I absolutely loved the commercial but I would probably make it a little bit shorter. I have a short attention span and towards the end I was zoning out. I would also show more of the inside of the car, any cool details or features that set it apart.
1. The target market is obviously young couples who are starting families.
ReplyDelete2. The commercial was inventive and creative. I can definitely tell Toyota was giving it all they got with the attempt to make the minivan seem cool to the target market. I was smiling the whole way through. I am not so sure that it gave any concrete reason, or specifics that a person looks for when picking a vehicle. Such as special features or mpg. But it was entertaining.
3. I think at some point during the commercial they should have shown a carpool line of "swagger wagaons" in the background. This way it would not just focus on the one family, but would have given a better picture of how you would fit in with others in the swagger wagon.
Nellie,
ReplyDeleteI like your idea about the swagger wagon carpool. Then, it will be about being part of the "in" crowd--brilliant!
I think that the target market is young and new parents between the ages of 25 and 35.
ReplyDeleteI think this commercial did very well in showing “minivan parents” as the cool parents; I just wish they would have shown more about the different features the van has.
I agree with the swagger wagon carpool idea. Though I think it is still quite funny. I think it would be hilarious if they did it in a carpool and there were other parents and kids going along with the beat. However, I agree with what Anna says about the black and white theme giving it an edge like hip hop videos. I also think the black and white gives the van itself a classy look when they show it in video.
This is a really cute commercial! The target market for this commercial is definitely families, especially families with young children. This commercial is attempting to portray a mini-van as the new “cool” per say. I think that this commercial does a very good job at persuading its target market to consider a mini-van. It provides an outlook that most people don’t consider. While being parents is tough, it’s cool at the same time so why not make it fun with a cool new mini-van? I don’t think that there is anything that should have been done differently with this commercial. I think that everything they refer to is very realistic with a “cool” spin on things.
ReplyDelete