Here is a link to a commercial advertising Apple's iPad 2: http://www.youtube.com/watch?v=Um4gLMZDXkA
I picked this commercial because I thought it was very effective to get many people interested in the iPad 2. Apple goes through and shows how the iPad 2 can be used in everyday life for all different people: doctors, teachers, CEOs, parents, kids, etc... I think this is an effective marketing strategy that other companies can take a lesson from. Apple is specifically stating who their target market is, there is no guessing involved. They are targeting most people and showing that the iPad 2 can really be used for almost anyone in their everyday life. Some people who have heard about the iPad may think "Oh when would I ever use that?" Once people see the commercial they can see all of the many things that the iPad 2 allows users to do and they may be more inclined to want to get an iPad.
Discussion Questions:
1. Do you think Apple's commercial was effective? Did it make you want an iPad 2?
2. Do you think Apple targeted enough people through their ad? Was there any type of person left out?
3. Could Apple have done anything differently in advertising the iPad 2?
1. Yes I think the commercial was effective. It shows how the average joe or a CEO can benefit from using an iPad and how simple it could make our life. Well I already have one, but even seeing the commercial it shows me that there are so many more ways I can use it that I don’t know about.
ReplyDelete2. They did target a good percentage of their target market. The only type of person I can think of that they left out was students.
3.I think they did a great job on advertising for the iPad and they have successfully hit their target market.
1) Yes I think this commercial was effective. I liked how it was somewhat calm which is different from other commercials and it showed in what ways the iPad 2 can be used. It made me want one because it showed me how useful they are.
ReplyDelete2) I definitely thought it targeted enough people because it showed the uses of it for all different ages.
3) I do not think Apple could have done anything differently when advertising the iPad 2 because it was different from other commercials so it would catch consumers' eye and it hit all their target markets.
1) I think the comercial is effective. overall the product is effective. I mean who doesn't want a touch screen, slim, only screen laptop thing? I like how the commerical showed the many featrues an Ipad 2 can do
ReplyDelete2) I think that the commercial did target different people. The commerical even gave expamples of who it was targeting.
3) I don't think Apple could have done anything different