Every year, millions of people, some who don't even like football, tune in to watch the Super Bowl if for no other reason than the commercials. There are post Super Bowl shows not to showcase the game itself, but the best commercials of that year. This past Super Bowl, Doritos did multiple commercials, one of them won the "Crash the Super Bowl" ad contest. I think this commercial is effective for multiple reasons. The first and most obvious being that it uses humor. Almost every commercial that airs during the Super Bowl is intended to make the audience laugh. If this is such an effective strategy, why don't companies use it on their day to day advertising? Think about it, you probably remember companies, brands, and products that had a really funny commercial air. Next time you went to the store and you saw that product next to another, would you be more likely to pick it?

Given that it's one of the most watched programs every year, it makes sense for companies to pay insane amounts for their ads to run during the Super Bowl. My thought is that companies should put this kind of thought and effort into their commercials that run on a daily basis. As it is now, most of us probably completely tune out, change channels, or skip commercials altogether. I know that if more commercials used humor in advertising, I would be a lot more inclined to actually sit and watch the commercials instead of fast forwarding through them, thank you DVR.