http://www.wonderbranding.com/2011/03/hot-gossip-dove-to-dump-real-beauty-campaign/
I did some research and found two pictures from the Dove campaign:
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgI8hNVS6ryeH8H7qrpTgGyqhwI-h1GXFlepY70ziLCKmTqzFo2rkrUhPu1Yuqgcuz020rBlHiHuZL6vsxkA1zPPdkwGhNmUSPWpGJBEUg0ohcrYPmJik_QdYmfHYGJknSFPnWzyiFZyLaw/s1600/dove1.jpg
http://www.ad-review.co.uk/assets/media/press/emmasweet_1286629196.jpg
1) As a woman, how feel about the ads that portray women as skinny, non-curvy and size two? What do you think about the Dove "Real Women" ads posted above?
2) After seeing the Dove "Real Women" ads and reading the blog posting do you agree with the statement that the ads were to "preachy"?
3) How can marketers advertise women and men better so that people aren't offended by the ads portraying people as "perfect" or turned off by the too realistic pictures as shown in the Dove "Real Women" campaign?
1 -> i think that there (as we all know- stating the obvious) are all sorts of shapes and sizes and types of females out here in the world today and i think its old-fashioned to continue to use uber skinny gals to sell products/services/etc. as far as the dove 'real women' ads i liked them, but it didn't make me go out and buy there product (due to personal beliefs) but i liked that they showed women with curves- i sometimes wished that those women with curves weren't plus sized models. because while plus sized models have curves most of them don't have big tummies... and lots of us have tummies...
ReplyDelete2-> first off can't believe that this ad campain is 7 years old! i don't think the dove ad campain was preachy at all it was a breath of fresh air! =) idk... the comments at the bottom of the article was funny (..."i bet a man made the decision... tired of looking at real women"...lol so funny)
3-> i think that the dove (real women) campaign wasn't as nearly as realistic as it should have been.. but that's just me. i think that sometimes shocking your target audience can gain you new customers. (shocking meaning doing something unique- like not having a size 2 gal model your product in your ads.) and i think that by pulling this as, and going back to using skinny models, that dove is going to lose a lot of clients who came to respect this company for taking a stand against the 'stereotypical' beauty.. but what can you expect from a company that doesn't have great moral in the first place?
lovas,
anna*
1. I think it is bad that fashion companies and magazines usually always tend to use skinny models and celebrities in advertising. I think especially in a time when obesity is at such a high level, the majority of people are not stick thin. The average women is size 14. By all these places using skinny models it does send the message to girls and woman who are not size 2 that they are not special enough to be on the cover of a magazine which is a terrible message to send to people. Occasionallly a plus size actress will make a cover but even recently when Gabby Sibide from the movie Precious was on a magazine cover there was some controversy because the shot was of her up-close instead of a wide shot of her body (she is plus size if you didn't know who she was). I think that the Dove ads were good because it did show women of all shapes and sizes and were much more realistic. Besides, magazines and ads are always photo-shopping and with the technology today you can even photo-shop out weight (they showed that in a documentary called The September Issue, which went behind the scenes at Vogue magazine).
ReplyDelete2. I don't think the ads were too preachy at all. Like Anna said they were a breath of fresh air. It is so important to let young girls especially know that they are beautiful the way they are. Everyone is built differently but just because someone is a size 16 doesn't make that person ugly.
3. I think if magazines and ads stopped airbrushing and photo-shopping and actually showed people what models and celebs really look like it would help take that "perfect" image away. I think if we really saw models and celebrities in person with no make-up that we would almost not recognize them because they are just like us. They have skin problems too, when they eat a lot they bloat too. Women all share the same problems. I think also using more plus size models would be effective and showing just how beautiful a woman with curves can be.
I do like that this campaign is trying to make a pretty bold statement by the way they presented the women in this commercial...It is pretty sad that they have to go to this length just to get the point across that there ARE body shapes of ALL different kinds....I am not sure that this ad made me want to go and buy this product right away but I do applaud the campaign and point they are trying to make....Hopefully this will open the doors to other commercials to use average sized women as opposed to only models....the U.S. is so brainwashed in the way that a woman is "supposed to look" that the commercials are trying to meet that standard. Hopefully in the future we will see more normal sized women because they are ALL beautiful
ReplyDeletePersonally I do not like those ads portray all women as skinny, non-curvy women. Only a very small portion of women the world have bodies like ones who are models. I think Dove Real Women ads help women see that they are all beautiful the way they are. I think that size should not be about looks, it should be about health.
ReplyDeleteYes I do agree. Even though I personally love the “Real Women” campaign, I do not buy Dove products. I have used them before, and they just aren’t effective to me. I think they “preached” more about “Real Women” than their product.
I agree with Jennifer, if these ads would use real images of women and not the photoshoped copies, people would trust their product and their business. I personally doubt many products because of the type of models they use because I know that even if I was the same weight as these models, I would never have the same body figure.
Women are beautiful the way they are. It is not about looks, it's about health and that's what women should be focusing on.
I personally love Dove's approach to marketing by using "real women." That is one of the main reasons I buy Dove's products. I do believe that if they stop this approach I will stop purchasing their products, unless their new approach finds a way to incorporate the same message/idea. I don't believe this approach was "too preachy" by any means. I think that Dove was doing a good job of men and women better, more realistically. I think that it is important to use such an approach because let's face it, the majority of the population is not skinny and perfect the way marketing generally portrays us to be. Ads create self-image problems because men and women believe that because they don't look like the ads portray them to be, there is something wrong with their appearance. This is certainly not the case at all. I wish that Dove's new approach would continue using "real women" and incorporate its new message at the same time :/
ReplyDelete1. There are a lot of young women that do have the size 2 body type and I feel that it is normal to advertise to those and I also feel like their are products and commercials that focus on other body types as well. The Dove "Real Women" has good intentions behind the advertisement, but I don't like that they label them "real women" as if thinner women aren't "real women."
ReplyDelete2. I don't think they are too preachy, but I do think it has a narrow focus.
3. I think Dove should include all different body types if they are going to label the ad "real women." This way they are advertising to all body types because we are all real women whether we are skinny, curvy, etc...we are all shaped different. Their focus should be all women and promote that we are all equal no matter what our body type may be.