I found a great blog on Forbes.com. The blog is called: Wonder Branding News & Views on the Female Customer. Here is a link. The blog is written by Michele Miller. She is really funny and her posts have some comedy in them to make reading about marketing more entertaining.
The post I found most interesting was a past post on how girl scouts always make a sale. The title of the post is: How the Girl Scouts are Forcing You to buy Cookies...and Make you like it. Here is a link to that post.
The post talks about how Girl Scouts are now saying if people are trying to cut back and eat healthy yet want to still help the girl scouts they can now purchase a box to be sent to our troops overseas. Of course this is attracting people who feel like they can still help the girl scouts without getting the cookies for them self and also do a good deed for the troops. Of course a lot of people who then see the cookies end up buying a box for them self.
She also talks about a Northern California section of Girl Scouts who have created an APP for people to find cookies in their area making it easier for people to track down cookies. This is great for people who don't live in an area or neighborhood that has girl scouts selling door to door, I thought of apartment complexes filled mostly with college students. The chances of girl scouts coming to sell there are not as high but now people living in the apartments can just look at the app and track down a grocery store near them where cookies are being sold.
Discussion Questions:
1. Do you think the Girl Scouts have a good marketing strategy by saying you can send a box to the troops?
2. If you were on a diet and didn't want to buy cookies for yourself would you buy a box for the troops so you would still help the girl scouts or would you be able to pass their table all together?
3. How effective do you think the mobile cookie app is? Would you use it to find cookies in your area?
Jennifer,
ReplyDeleteBrilliant! These girl scouts learned from the mistakes of my past and found a way through the "no's" I got after other girls got the sales before me. Yes, this worked on me. One of my best friend's daughter lives in Pennsylvania and we wanted to support her and NOT gain weight, so we bought many boxes for the troops. It helped her get her cookie badge and we saved on calories. Okay, we did buy a few boxes for ouselves, but not as many as we would have!
This is great! The Girl Scouts definitely have a good strategy with sending a box to the troops. I would of course buy boxes that could be sent to the troops. Also, even if I was on a diet, I think I would have to make some room for girl scout cookies because I love them, but if I couldn't do that I always like to help someone out and this strategy is a brilliant idea! I think the mobile cookie app is somewhat effective, but the girl scouts will have a higher percentage of people buying boxes if they go to people's door.
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