First off, I just want to say that I love commercials. I never fast forward through them with DVR because I actually enjoy them. I especially love beer commercials because they're usually funny and have no real purpose. This commercial is about 2 years old, but it still makes me laugh. I feel like most commercials tend to make men their target audience. As a female that enjoys beer, I do wish there were more commercials like this that did did target the ladies.
What do you think of this commercial?
Do you think it effectively meets its target market?
Even as a female, would this make you want to try a Heineken?
I thought this commercial was very funny. At first when the women were walking into the bedroom, I was trying to think how this could be a beer commercial. They put a great twist on it because I was not expecting that.
ReplyDeleteI think it definitely hit the target market which I would said is men because they were the ones excited about beer.
By watching this commercial, I don't think it would want me to try a Heineken because the men were more excited about the beer and the women didn't even care about it. Although, I do agree with you that most beer commercials' target markets are men and I think there should be some that target ladies too for those women who like beer.
i remember this commercial, i thought that it was funny and people who love beer would love it(the walk-in fridge)!
ReplyDelete#2) i definitely belief that this commercial hits its target market of guys.... in a very funny way. and i agree with you jesse about how beer ads a totally geared at males.. like women don't drink beer...~ please...
well first off personally i don't drink alcohol but if i did this commercial probably would make me interested in trying this brand. Because it makes me think that this brand has a cool sense of humor and energy....
lovas,
anna*
I'd never seen it before but I enjoyed this commercial. It was entertaining and the comparison of what the opposite sex gets excited over was funny. I think it hits the target market of men, but could also attract women by suggesting that this particular beer could excite women in the same way shoes do. I don't enjoy the taste of Heineken and this commercial wouldn't be enough to cause me to give it a second chance, but I do think it could attract new customers.
ReplyDeleteHow cute! I was expecting the beer to be hiding somewhere in the woman's closet. I'm sure it does hit its target quite well. As a woman, I might try it. But having already trying it and not liking it, I won't go back. I do agree with Jesse, beer commercials are hysterical. What wouldn't a guy do for a beer?
ReplyDeleteThis one of my favorite commercials. I think it is so funny, and in a way it is kind of true, guys get excited over the smallest things. I think it is effective for the target market of men, but not necessarily women. I am not really a beer fan, so even though this commercial is hilarious I would not go out of my way to purchase it, but if I was a social or party I probably wouldn't mind trying it. I definitely think has an effect on attracting men.
ReplyDeleteAs a huge fan of beer I did not think this commercial targeted women very well. Maybe if they had a huge cooler or refrigerator in the back of the womanish closet it would have worked. However, I do find beer commercials hilarious!
ReplyDeleteOh, this commercial definitely hits the target market...what guy wouldn't go crazy for a walk in closet of beer? They did a great job at portraying what's important to men haha!
ReplyDeleteThis commercial is so funny! I think Heineken did a good job on hitting their target market. I don’t think any man would not go crazy for a walk-in fridge filled with beer.
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