This ad is a little different than most non-profit ads and ads in general because it just gives a quote, statistic and web site. It never really says what the Candies Foundation is. It makes you think it is something to do with teenage pregnancy but it never says their mission or goals, etc...
I think it depends on who is seeing the ad for it to be effective or not. I think it is powerful to put the statistic of how many teenage girls will get pregnant in the year and it is a shocking number which does grab your attention. I think having Bristol Palin on the ad is what could effect people. Some people really dislike the Palins and could just laugh at the fact she's on the ad and not take it seriously. Other people who really like the Palins or Bristol may think that the ad is really good since she herself is a teen mom. Others who don't have feelings either way for her may look at the ad as an ad instead of looking at the "celebrity" in the ad. Then they may see it as an effective or as not giving much info. I really think it just depends. For me personally, I think that the ad doesn't give enough info and I would rather see them have the statistic quote and then something else like: "Find out how to prevent yourself from becoming a statistic and visit thecandiesfoundation.org" or something similar like that.
This ad is more brief and provides minimal information compared to other ads. I wasn't sure exactly what the ad was for other than it had something to do with teen pregnancy. I'm not sure that this ad is very effective simply because of the lack of information. Its hard to gauge the foundation's opinion/cause from the ad. The little detail could lead more people to the website to find out more about it, but I feel as though most people would see it, think about for a few seconds, and forget it quickly.
It is effective and different because it makes it personal to every woman. It is saying that this could be you or this could be your daughter being a teen and pregnant. This advertisement is saying that you don’t know what is going to happen in the future by the woman saying “I never thought I would be a statistics.” By helping out with this non-profit organization could help against that.
This ad is very similar to other non-profit ads that I have seen that all use cause-related marketing. In my opinion the overall message of this ad is to express to consumers that teen pregnancy can happen to anyone. Bristol Palin being the spokes model for this campaign fully supports the idea of "it can happen to anyone." Therefore this message and concept is conveyed appropriately to parents and teens. The only thing that I think is concerning about the ad is the charitable organizations cause in which is obviously to deter teen pregnancy but this ad did not portray that. In my opinion the most effective way to deter teen pregnancy is an ad that has shock value. Teenagers do not relate to statistical information, but can definetly relate to the effects of having children at a very young age.
Until reading other posts, I did not even recognize Bristol Palin. However, now that I know it is her, I can see where the company was going with this. Their point was that teenage pregnancy can happen to anyone, even the famous and well-off. By using a statistic, they further prove their point (amazing how many teenagers are getting pregnant), and by showing Bristol with her child (in a very melocholy way, I might add), they are creating a feeling of fear in teenagers or parents who view this ad.
so ive seen this candies foundation ads for years with different celebraties and the like, and i find that this ad is quite unique from other ads the contrast of dark background with the bright colours of some of the font catches the viewers' eyes... and gets straight to the point and i find that theses ads were very effective for me as a teen.... not that i was going to go out and get pregnant.... but i thought that it wasn't too preachy and yet becasue of the celebrities or the spokespersons i could connect to it..... lovas anna*
I like that this ad features a well known teen mom, not just some girl. It really makes you feel differently about the ad when its someone you feel like you know- and not just some random person. I also like that there is a factual statistic and a website on the ad. I think these things set this ad apart from other typical ads.
I think it is a little different, but the statistic sells it; they have a fact, not just an opinion. I also think that the way they have the girl dressed in the ad tells a lot; her hair is pretty messy, and looks like all she has to hold it is a hair band and headband and all she is wearing is jeans and a T-shirt. I think this really illustrates the girl’s exhaustion and that when teenagers become parents, they have to sacrifice other things to take care of their child. I think it is a good way to warn the teenagers about pregnancy.
I love this ad. I love that it's a person young girls can relate to. It says, accidents happen and have consequences. And it says it doesn't happen just once, it happens often.
I love the dark blackness of the ad. It showcase bleakness, which being a teenage, single mom is all about. Sadly, a majority of the time it only ruins the girl's life, never the boy's.
This ad showcases a girl who is very lucky. She has a supportive family. Not every girl in this predicament has that.
I love this ad because it reinforces what I tell my daughter. Accidents happen and if she should find herself in this predicament, I stress that she does come to me. It is so much easier when the girl can rely on at least one of her parents.
I personally knew a girl who had several abortions before she was 20, her mother never knew. I know of a girl who didn't tell her mother she was pregnant until a week before she delivered. The girl had no pre-natal care, an important part of delivering a healthy baby, and was not prepared for the on-coming delivery or daily care of a newborn infant. I've been in high school with girls who were pregnant their senior year. I heard stories about girls who get pregnant because a relative force them to have sex, they are too ashamed to say anything. Over the last twenty years I've heard so many sad news stories of girls who "never knew" they were pregnant and their families didn't recognize the symptoms. The babies are born in bathroom stalls or side allies and left for dead. Knowing and hearing all the sad stories, I hope this ad has a positive affect on lowering the number of teenage pregnancies.
The ad's minimalist nature is not new. We see ads like that everywhere. Think "Got Milk?"
I'm surprised the ad is sponsored by Candies, but it pleases me that the company steps up to take affirmative action on a sad commentary of the population it markets to. It shows social responsibility.
This ad is different from all other non-profit organization ads because I feel like those include lots of information. It sometimes seems to me they are begging for support.
This ad got the point across and I thought was more appealing because I could easily understand what it was about. This ad was definitely effective because it was concise, we know who the company is, and we know what they support. It doesn't swarm the audience with information which is usually a relief to a lot of people.
I think the overall image of it is similar to other non-profit ads I have seen (especially billboard wise), but the fact that it is so vague is a big difference. I think the statistic is nice, but if they hadn't said that it Bristol Palin I would have never known--therefore it isn't very effective to me.
This advertisement is very similar to non profit ads but different when it comes to ads that focus on selling a product. This ad becomes effective because it focuses on statistics and hard facts and not just trying to sell something.
I think a lot of organizations are using reality show celebrities. Although they are famous, its "reality" so it somehow seems like we can better relate to them.
There has been a huge increase in teen pregnancy in the last 5 or so years. Shows like Teen Mom or 16 and pregnant say that they are trying to show the real struggles of being young and pregnant but I feel like it has turned into more of a celebrity thing. They are even showing up on magazine covers.
The Bristol Palin ad is sending a positive message and is different from some of the other celebrity promotions about teen pregnancy.
I do think this ad is an effective way to grab the reader's attention because there is a known face on the web page. However, I am not really sure what the non profit agency is. Putting the statistic out there is also effective but at the same time I am still confused as to what the website is trying to tell me? There are some better ways they can make this non profit better.
As soon as I read the quote I knew they were talking about Teen Pregnancy. I can't say the ad makes me want to look at the website for more information though. I think maybe they need a little bit more of something to get the audience to want to visit the website.
This ad is similar to other ads in that it is trying to capture our attention, but different in the way that it does so. This ad is attempting to shock us by relating to us personally. Everyone always acknowledges that bad things happen, but they never think that they will happen to them. This ad does a good job of showing that bad things can actually happen to anybody by providing a shocking statistic. I think that these types of ads are extremely effective. This ad reminds me of all the stop smoking ads that appear everywhere. They are realistic, shocking, and scary and I believe that that is what is so effective about them.
This type of ad reminds me of ad's for smoking. They have things that say something along the lines of this ... "I never thought ..." or "I never thought it could happen to me" I think it is a reminder to the public that it could happen to you too. I believe everyone thinks the worst could never happen to them but it does and this ad uses the numbers to show just that.
This ad is a little different than most non-profit ads and ads in general because it just gives a quote, statistic and web site. It never really says what the Candies Foundation is. It makes you think it is something to do with teenage pregnancy but it never says their mission or goals, etc...
ReplyDeleteI think it depends on who is seeing the ad for it to be effective or not. I think it is powerful to put the statistic of how many teenage girls will get pregnant in the year and it is a shocking number which does grab your attention. I think having Bristol Palin on the ad is what could effect people. Some people really dislike the Palins and could just laugh at the fact she's on the ad and not take it seriously. Other people who really like the Palins or Bristol may think that the ad is really good since she herself is a teen mom. Others who don't have feelings either way for her may look at the ad as an ad instead of looking at the "celebrity" in the ad. Then they may see it as an effective or as not giving much info. I really think it just depends. For me personally, I think that the ad doesn't give enough info and I would rather see them have the statistic quote and then something else like: "Find out how to prevent yourself from becoming a statistic and visit thecandiesfoundation.org" or something similar like that.
This ad is more brief and provides minimal information compared to other ads. I wasn't sure exactly what the ad was for other than it had something to do with teen pregnancy. I'm not sure that this ad is very effective simply because of the lack of information. Its hard to gauge the foundation's opinion/cause from the ad. The little detail could lead more people to the website to find out more about it, but I feel as though most people would see it, think about for a few seconds, and forget it quickly.
ReplyDeleteThis Ad to me is different, not a lot of Ads have statistics in them. I think it is effective because of the pure statistical statement.
ReplyDeleteIt is effective and different because it makes it personal to every woman. It is saying that this could be you or this could be your daughter being a teen and pregnant. This advertisement is saying that you don’t know what is going to happen in the future by the woman saying “I never thought I would be a statistics.” By helping out with this non-profit organization could help against that.
ReplyDeleteLook at this nonprofit marketing advertisement.
ReplyDeleteIs this similar or different from other ads?
Is it effective? Why or why not?
This ad is very similar to other non-profit ads that I have seen that all use cause-related marketing. In my opinion the overall message of this ad is to express to consumers that teen pregnancy can happen to anyone. Bristol Palin being the spokes model for this campaign fully supports the idea of "it can happen to anyone." Therefore this message and concept is conveyed appropriately to parents and teens. The only thing that I think is concerning about the ad is the charitable organizations cause in which is obviously to deter teen pregnancy but this ad did not portray that. In my opinion the most effective way to deter teen pregnancy is an ad that has shock value. Teenagers do not relate to statistical information, but can definetly relate to the effects of having children at a very young age.
Until reading other posts, I did not even recognize Bristol Palin. However, now that I know it is her, I can see where the company was going with this. Their point was that teenage pregnancy can happen to anyone, even the famous and well-off. By using a statistic, they further prove their point (amazing how many teenagers are getting pregnant), and by showing Bristol with her child (in a very melocholy way, I might add), they are creating a feeling of fear in teenagers or parents who view this ad.
ReplyDeleteso ive seen this candies foundation ads for years with different celebraties and the like, and i find that this ad is quite unique from other ads the contrast of dark background with the bright colours of some of the font catches the viewers' eyes... and gets straight to the point
ReplyDeleteand i find that theses ads were very effective for me as a teen.... not that i was going to go out and get pregnant.... but i thought that it wasn't too preachy and yet becasue of the celebrities or the spokespersons i could connect to it.....
lovas
anna*
I like that this ad features a well known teen mom, not just some girl. It really makes you feel differently about the ad when its someone you feel like you know- and not just some random person. I also like that there is a factual statistic and a website on the ad. I think these things set this ad apart from other typical ads.
ReplyDeleteI think it is a little different, but the statistic sells it; they have a fact, not just an opinion. I also think that the way they have the girl dressed in the ad tells a lot; her hair is pretty messy, and looks like all she has to hold it is a hair band and headband and all she is wearing is jeans and a T-shirt. I think this really illustrates the girl’s exhaustion and that when teenagers become parents, they have to sacrifice other things to take care of their child. I think it is a good way to warn the teenagers about pregnancy.
ReplyDeleteI love this ad. I love that it's a person young girls can relate to. It says, accidents happen and have consequences. And it says it doesn't happen just once, it happens often.
ReplyDeleteI love the dark blackness of the ad. It showcase bleakness, which being a teenage, single mom is all about. Sadly, a majority of the time it only ruins the girl's life, never the boy's.
This ad showcases a girl who is very lucky. She has a supportive family. Not every girl in this predicament has that.
I love this ad because it reinforces what I tell my daughter. Accidents happen and if she should find herself in this predicament, I stress that she does come to me. It is so much easier when the girl can rely on at least one of her parents.
I personally knew a girl who had several abortions before she was 20, her mother never knew. I know of a girl who didn't tell her mother she was pregnant until a week before she delivered. The girl had no pre-natal care, an important part of delivering a healthy baby, and was not prepared for the on-coming delivery or daily care of a newborn infant. I've been in high school with girls who were pregnant their senior year. I heard stories about girls who get pregnant because a relative force them to have sex, they are too ashamed to say anything. Over the last twenty years I've heard so many sad news stories of girls who "never knew" they were pregnant and their families didn't recognize the symptoms. The babies are born in bathroom stalls or side allies and left for dead. Knowing and hearing all the sad stories, I hope this ad has a positive affect on lowering the number of teenage pregnancies.
The ad's minimalist nature is not new. We see ads like that everywhere. Think "Got Milk?"
I'm surprised the ad is sponsored by Candies, but it pleases me that the company steps up to take affirmative action on a sad commentary of the population it markets to. It shows social responsibility.
This ad is different from all other non-profit organization ads because I feel like those include lots of information. It sometimes seems to me they are begging for support.
ReplyDeleteThis ad got the point across and I thought was more appealing because I could easily understand what it was about. This ad was definitely effective because it was concise, we know who the company is, and we know what they support. It doesn't swarm the audience with information which is usually a relief to a lot of people.
I think the overall image of it is similar to other non-profit ads I have seen (especially billboard wise), but the fact that it is so vague is a big difference. I think the statistic is nice, but if they hadn't said that it Bristol Palin I would have never known--therefore it isn't very effective to me.
ReplyDeleteThis advertisement is very similar to non profit ads but different when it comes to ads that focus on selling a product. This ad becomes effective because it focuses on statistics and hard facts and not just trying to sell something.
ReplyDeleteI think a lot of organizations are using reality show celebrities. Although they are famous, its "reality" so it somehow seems like we can better relate to them.
ReplyDeleteThere has been a huge increase in teen pregnancy in the last 5 or so years. Shows like Teen Mom or 16 and pregnant say that they are trying to show the real struggles of being young and pregnant but I feel like it has turned into more of a celebrity thing. They are even showing up on magazine covers.
The Bristol Palin ad is sending a positive message and is different from some of the other celebrity promotions about teen pregnancy.
I do think this ad is an effective way to grab the reader's attention because there is a known face on the web page. However, I am not really sure what the non profit agency is. Putting the statistic out there is also effective but at the same time I am still confused as to what the website is trying to tell me? There are some better ways they can make this non profit better.
ReplyDeleteAs soon as I read the quote I knew they were talking about Teen Pregnancy. I can't say the ad makes me want to look at the website for more information though. I think maybe they need a little bit more of something to get the audience to want to visit the website.
ReplyDeleteThis ad is similar to other ads in that it is trying to capture our attention, but different in the way that it does so. This ad is attempting to shock us by relating to us personally. Everyone always acknowledges that bad things happen, but they never think that they will happen to them. This ad does a good job of showing that bad things can actually happen to anybody by providing a shocking statistic. I think that these types of ads are extremely effective. This ad reminds me of all the stop smoking ads that appear everywhere. They are realistic, shocking, and scary and I believe that that is what is so effective about them.
ReplyDeleteThis type of ad reminds me of ad's for smoking. They have things that say something along the lines of this ... "I never thought ..." or "I never thought it could happen to me" I think it is a reminder to the public that it could happen to you too. I believe everyone thinks the worst could never happen to them but it does and this ad uses the numbers to show just that.
ReplyDelete