The most popular form of digital marketing that I see on a day to day basis would have to be the banner ads that are seen on just about every website that I visit. I find the animated and interactive banners to be the most enticing and fun, especially when you have to pinpoint a particular target. In this day and age web banners are a great way to reach your target market especially via facebook and other social media networks.
Digital Marketing? I'm one of those people who tries very hard to stay off the marketers' radar. I don't watch live TV so I can fast forward through commercials. I ignore the bleeping banners scattered all across the web. I delete and spam every single e-mail every company litters my e-mail account with. I'm registered on the do not call and do not mail lists.
I took my daughter to Best Buy yesterday to purchase a digital camera for her and I had to precede the visit with "Be forewarned, this store always sets me off." Between the florescent lighting and the obnoxious sales people I always leave the store with a headache, usually rather than merchandise.
Yesterday was no different, but we had done a quick bit of homework at Walmart, which was out of the camera my daughter wanted. The sales clerk at Best Buy spoke quickly with a hard-to-understand accent and all I heard repeatedly was Purchase Protection Plan. No. No. No. No thank you. I felt like he was putting a curse on our purchase, "you can't return it if the lens is cracked."
But that has nothing to do with Digital Marketing except I was buying a Digital Camera. I really do ignore the ads. It's been work for me to search them out for this class. I am bombarded. I know that. Is it successful? No, not for me. I'm of the mindset that the companies are trying to get me to spend my money and since I have very little to no discretionary income, I pass.
When I want to buy something, I do my research ahead of time and chose the product I want, not the product companies want to sell me.
And then there are those binge purchases, where I'm just in a mood. But it's not because I've been marketed to. But then again, maybe it is.
I agree with Bianca. The most popular form of digital marketing are the banners on webistes. I really find it interesting that they are populated by the searches you make on your computer. I am a Talbots shopper and on a lot of websites that have banners a Talbots add will pop up. It is like it is saying "Hey, remember you like Talbots when you are shopping for clothes."
I agree with Bianca and Jessica the most popular form of marketing are banners on websites. I like the ones that are attention grabbing. Like they show an interest you like and that makes you look. Those are really effective.
Banners are definitely a form of digital marketing. Do the email coupons and discount announcements for stores count as well? I probably get at least 5 different stores that I shop from that send me a daily email about some kind of sale or coupon available. These companies are constantly marketing their product to in order to keep my interest in hopes of that I will repurchase. It actually works for me. I do check out the deals and use the coupons.
I would not say I particularly have a favorite digital market preference, but the most common that I see are the ones that either pop up in the middle of your screen when you are on a website or they just sit on the side and blink obnoxiously. It does catch my eye, but it is almost so annoying I would not consider supporting the company just because of the ad. I also get many emails from stores such as J Crew and Anne Taylor Loft that advertise their promotions and sales. I also find that quite annoying because I get those everyday, and I do not think that is necessary. Some companies need to calm down just a little on the advertising on the internet and maybe try some other ways.
The most popular form of digital marketing that I see on a day to day basis would have to be the banner ads that are seen on just about every website that I visit. I find the animated and interactive banners to be the most enticing and fun, especially when you have to pinpoint a particular target. In this day and age web banners are a great way to reach your target market especially via facebook and other social media networks.
ReplyDeleteDigital Marketing? I'm one of those people who tries very hard to stay off the marketers' radar. I don't watch live TV so I can fast forward through commercials. I ignore the bleeping banners scattered all across the web. I delete and spam every single e-mail every company litters my e-mail account with. I'm registered on the do not call and do not mail lists.
ReplyDeleteI took my daughter to Best Buy yesterday to purchase a digital camera for her and I had to precede the visit with "Be forewarned, this store always sets me off." Between the florescent lighting and the obnoxious sales people I always leave the store with a headache, usually rather than merchandise.
Yesterday was no different, but we had done a quick bit of homework at Walmart, which was out of the camera my daughter wanted. The sales clerk at Best Buy spoke quickly with a hard-to-understand accent and all I heard repeatedly was Purchase Protection Plan. No. No. No. No thank you. I felt like he was putting a curse on our purchase, "you can't return it if the lens is cracked."
But that has nothing to do with Digital Marketing except I was buying a Digital Camera. I really do ignore the ads. It's been work for me to search them out for this class. I am bombarded. I know that. Is it successful? No, not for me. I'm of the mindset that the companies are trying to get me to spend my money and since I have very little to no discretionary income, I pass.
When I want to buy something, I do my research ahead of time and chose the product I want, not the product companies want to sell me.
And then there are those binge purchases, where I'm just in a mood. But it's not because I've been marketed to. But then again, maybe it is.
I agree with Bianca. The most popular form of digital marketing are the banners on webistes. I really find it interesting that they are populated by the searches you make on your computer. I am a Talbots shopper and on a lot of websites that have banners a Talbots add will pop up. It is like it is saying "Hey, remember you like Talbots when you are shopping for clothes."
ReplyDeleteI agree with Bianca and Jessica the most popular form of marketing are banners on websites. I like the ones that are attention grabbing. Like they show an interest you like and that makes you look. Those are really effective.
ReplyDeleteBanners are definitely a form of digital marketing. Do the email coupons and discount announcements for stores count as well? I probably get at least 5 different stores that I shop from that send me a daily email about some kind of sale or coupon available. These companies are constantly marketing their product to in order to keep my interest in hopes of that I will repurchase. It actually works for me. I do check out the deals and use the coupons.
ReplyDeleteI would not say I particularly have a favorite digital market preference, but the most common that I see are the ones that either pop up in the middle of your screen when you are on a website or they just sit on the side and blink obnoxiously. It does catch my eye, but it is almost so annoying I would not consider supporting the company just because of the ad. I also get many emails from stores such as J Crew and Anne Taylor Loft that advertise their promotions and sales. I also find that quite annoying because I get those everyday, and I do not think that is necessary. Some companies need to calm down just a little on the advertising on the internet and maybe try some other ways.
ReplyDelete