This new commercial for Ford's Lincoln MKX Campaign has caught both the Detroit News and The Wall Street Journals attention.
Although Ford is capturing a successful African American in particular for this commercial do you believe it would be worth their whole budget to focus entirely on one type of customer? Advantages/Disadvantages?
What is your stance on the media's bold statement that does not coincide with the meaning of the commercial?
What channels specifically will air this ad and why?
Comments on this marketing style?
do you have the links to either the detroit news or the WSJ?
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