I found this video was rather entertaining, and it got the point across with the items being less expensive at Walmart. For this commercial, I think the target market is for women with children. This also makes sense to me because the majority of customers that shop a Walmart would be moms. This commercial was effective in that it hit the target market, and because children were included it encourages children to want to watch it.
http://www.youtube.com/watch?v=_XMDvQXUWvU
1). What do you think about this commercial?
2). Who do you think the target market was? and was it effective?
3). What could be done differently?
i didn't find this commercial funny at all.... stepping on sharp objects is no joke.... my jaw dropped when i saw this commercial- i wasn't offended i was shocked that they showed it. reminds me of the time i step on a needle and my dad had to yank it out >< didn;t like this commercial and make me not want to go to walmart anytime soon ~
ReplyDelete#2i have no clue who the target market was/is... im not over the dad stepping on the sharp toy.... my mind is so preoccupied by that... it also is confusing..... there's a clown, but i feel like ... i don't know this isn't my ideal of marketing to kids or to parents... so i don't know who...
i wouldn't show the actually toy going through the foot.... just cut to the mans face then its funny... because kids laugh at pain .... i guess.....
lovas..
anna*
I thought the commercial was very funny. However, I think this is the first Walmart commercial I have seen or the first one that has stood out to me.
ReplyDeleteI think there target market is busy moms who need a one stop shop to get all their supplies for party's, household needs, etc. I think they were effective in showing that you can get all your supplies at Walmart and can even save money by doing it.
I do not think I would change anything about this commercial because I feel like it expresses the point they were going for.
I was impressed that this was a Walmart commercial, usually their commercials are pretty boring and don't keep my attention. I think the target market is moms (especially moms on a budget). I think the commercial is attempting to show that you can get everything you need from Walmart and also save while doing so. I would have added more decorations to the scene. There's only one package worth of balloons, a roll of stream, and a few stars. I think more decorations would help convey the idea that you can get a lot for your money.
ReplyDeleteWOW!
ReplyDeleteSome kids are scared of clowns. I think WalMart just sent an entire generation running. After this commercial, I wouldn't shop there. I really dislike the commercial. The husband and wife will now need the money they saved at WalMart and more to pay for the incoming (fictitious) hospital and doctor bills.
As a mom, I'm not really sure who the target market was for that ad. It obviously had a negative effect on me.
It definitely could have been done differently. How about the clown not landing on the unicorn and screaming bloody murder. How about a fun party.